“Travel can transform communities and lives around the world… Imagine if we got to a place where people can go on holidays as their way of giving back.” – Bruce Poon Tip
I’m excited to bring on the show a figurehead in the world of travel whose passion — which is not unlike mine, or many of the prevailing motifs of this show has actually influenced the global perspective of what’s possible through the act of travel.
Bruce Poon Tip is the CEO of G Adventures, the world’s largest independent tour operator — doing over 1,000 small group experiences for over 100,000 travelers a year across all seven continents. They’ve been named by National Geographic Adventures as the best ‘Do It All Outfitter’ on Earth, and are among the Top 100 Employers and 50 Best Managed Companies. They’re also champions of sustainable and responsible tourism which I’m sure we’ll get into.
More importantly, perhaps — is what they believe about the importance of travel. On their website, it says — “If you share a lust of life and have an insatiable curiosity about truly experiencing the world we live in, then join us and embark on a quest for the extraordinary.”
What we cover:
- How an independent trans-Asia trip inspired the idea for a travel business that eventually became GAdventures.
- How Bruce realized the opportunity for a new form of travel, over “tourism”, back in 1990.
- What Bruce thinks will be the future of travel, and his dream for the travel industry to aid global poverty
- Bruce’s perspective on purpose-driven travel.
- What Bruce’s book on business, Looptail is about.
- Why GAdventures waited 22 years to launch tours in Australia.
Explore further:
- GAdventures
- Bruce Poon Tip on Twitter
Credits
- Music credit: Intrepid Journey, by Aaron Static
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